Simply Energy Review 2026
Simply Energy is owned by ENGIE, the French multinational that is also one of the world's largest renewable energy operators. In Australia, Simply sits in the mid-market — not the cheapest, not the most expensive. Their standout feature is solar feed-in tariffs, which are more competitive than most mid-tier retailers. Good option if you have panels and want a stable, established company.
Rates from ~26c/kWh usage, ~102c/day supply (NSW). Mid-market. Not the cheapest but consistent across states. Last updated June 2026.
The Short Version
Simply Energy's main draw is the solar feed-in tariff — 10-12c/kWh is above average for a mid-tier retailer. If you have solar panels in NSW, VIC, QLD, or SA, Simply is worth a close look. For non-solar households, their import rates are about 26c/kWh, which is beaten by OVO, Alinta, and Dodo. The ENGIE backing means financial stability. The app is basic. No 100% renewable option. Consider Simply if solar exports are a significant part of your energy equation.
What I Like
- Competitive solar feed-in tariff (10-12c/kWh beats most mid-tier competitors)
- ENGIE backing (global energy company — financially stable, not going anywhere)
- Straightforward plans without gimmicks
- Rewards program (Simply Energy Rewards gives discounts on shopping and fuel)
- Available in 4 states
What Could Be Better
- Not the cheapest (OVO, Alinta, and Dodo all beat them on price)
- No 100% renewable option (ENGIE has green ambitions globally but Simply's Australian plans are not certified carbon neutral)
- App is basic (functional but behind Powershop and AGL)
- Limited gas bundling options
Who Should Get Simply Energy
Simply's 10-12c/kWh feed-in tariff is genuinely competitive. If you export a lot of solar power during the day, the FIT difference can easily outweigh a slightly higher import rate.
ENGIE is a top-10 global energy company. Simply is not going under, not getting acquired, and not changing strategy overnight. If that matters to you, Simply delivers certainty.
Simply is not carbon neutral certified. If 100% renewable energy is important, choose Momentum or Powershop. And if you want the absolute cheapest import rate, OVO or Alinta are better.
My Take
Simply Energy is a solid mid-tier option with one clear strength: solar feed-in tariffs. If you have panels and export regularly, the 10-12c FIT makes the overall package competitive even though import rates are not market-leading. For non-solar households, there are cheaper options. The ENGIE ownership is a genuine positive for stability. The lack of a certified green plan is a miss for a company owned by one of the world's largest renewable operators.
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